The book is divided into 21 chapters, each presenting a specific strategy for increasing productivity. Some of the key concepts include:

1. Eat That Frog: Tackle your most challenging task first—the one you are most likely to procrastinate but also likely to have the greatest positive impact on your life.
2. Plan Every Day in Advance: Tracy suggests using the 'ABCDE' method for prioritization, where A represents the most important tasks, and E represents the least important ones.
3. Apply the 80/20 Rule: Also known as the Pareto Principle, it suggests that 20% of your activities will account for 80% of your results. Identify and focus on those activities.
4. Practice Creative Procrastination: It's impossible to do everything, so learn to deliberately put off tasks that are of low value so that you can concentrate on activities that generate the most significant results.
5. Upgrade Your Key Skills: The more knowledgeable and skilled you are at your key tasks, the faster you start them and the sooner you get them done.

The book's approach is straightforward and practical, making it accessible for anyone who wants to improve their productivity, whether in their personal or professional life.